Padded bras for kids.

Ahem. I fear I have become a little dull. Writing about insects and home renovation. In the list of Topics To Avoid Like The Plague When Writing A Blog, these are numbers 3 and 4 (numbers 1 and 2 are personal hygiene problems and favourite cleaning products).

Well today I’m writing about a subject that involves sex, which is always a good crowd puller, although today I wish my subject wasn’t about sex. But it is. Yet it shouldn’t be.

Whilst searching for slippers in the childrens’ section of Monoprix I found myself in front of a whole range of padded bras. Nothing strange there. Well, it is a bit strange when you realise that nowadays padded bras outnumber the non-padded ones by about five to one, but anyway, that’s not the point. The very disturbing thing about these rows of padded bras were they were in the children’s section. Not by accident. On purpose. They are for little girls. We’re talking TEN YEAR OLDS and upwards.

Mothers of ten year olds may be thinking I’m very naive and that yeah, these padded bras for children are everywhere and have been everywhere for ages. Or maybe they’re just rife in France. I have no idea. All I know is that I find the concept of making little girls’ breasts look a lot bigger is creepy and perverted. TEN YEAR OLDS. Even 12 year olds, 13, 14 year olds… what does it mean when underwear manufacturers are selling “bigger boobs bras” to such young girls?

Oh but I am naive. I’m totally out of touch. It’s nothing, just sexualising kids in yet another way, the way everything is sexualised nowadays. I should lighten up. I mean I don’t have to buy those bras for my little girl, do I? But that’s not the point. The point is that someone, somewhere, thought they could make some money by selling bras for children who don’t need bras and then adding a ton of padding so that those children look like they do need bras. Why balloon our little girls’ breasts? To make them look like women, to make them sexually attractive. Bloody hell, it’s already hard enough when you’re 18 to fight off men’s stares, wolf-whistles, and hands, imagine a ten year old having to deal with all that.

We don’t sell cod-pieces to little boys. We don’t sell special padded-pants to make them look like they have large willies ready for adult action. We don’t glue fake stubble on their faces.

I read an article in the Guardian the other day (which I can’t find now of course) about people who like having sex with much younger partners. This was written following the whole Jimmy Savile scandal which still makes me feel sick to the stomach. The writer was saying that it’s about power, not sex. The older partner is interested in the power he/she gets to wield over someone so much younger, less-experienced, less sure of themselves. This in turn indicates the older partner is actually hugely lacking in self-confidence and is searching to feel powerful by having much younger sexual partners. Yup, that makes sense. What doesn’t make sense is how this ‘preference’ has permeated our society. The “ideal body” resembles a 16 year old body, not a 36 year old one.

Most young girls now grow up thinking their worth is largely built on their sex appeal. Ten and eleven year olds trying to be women as fast as possible will love those padded bras. I can just see their mothers trying to dissuade them. I can see the little girls happily carrying their new padded bra back home and trying it on, coming downstairs with their new boobs, Mum and Dad choking on their tea, looking at each other in panic, wondering how on earth to deal with the situation. Try telling an eleven year old that her boobs will grow in time, that she doesn’t need a padded bra at her age, that having boobs doesn’t matter – the rest of the world is telling her it does.

(NB: I have chosen the title on purpose because I bet some parents/kids are actually using those words as a search term. Maybe, just maybe they’ll read my post and MIGHT spend 20 seconds thinking about it. Or maybe not. Any comments on this topic are more than welcome. Léonie is only just coming up to 2, so I’ve got a few years to think about this one…)

1 thought on “Padded bras for kids.

  1. Even as a non-parent I find this…disturbing. I think you summed it up quite nicely at the end. You want you’re child to stay young and innocent as long as possible, not only for their sake but for yours as well. You want them to experience their childhood fully. And yet the rest of the world is trying to get them to grow up faster. How sad.

    I do not think you are naive or out of touch and I’m glad to see someone calling attention to how disconcerting and wrong this is. Great post!

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